A9 Freemium Marketing

Part of a series of Top 10 Branding/Pre-Sales Mobile Marketing Strategies

“Freemium is a business model by which a product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but a premium is charged for advanced features, functionality or virtual goods. The word freemium is a portmanteau combining the two aspects of the business model: free and premium.”[i] Mobile Freemium Marketing combines a Freemium business model with mobile devices to generate market awareness, branding, moving people through the sales cycle and ultimately, sales.

QR FREEMIUMWatch the Video: The Freemium Business Model: Overview of the freemium business model.[ii] <goo.gl/ppKHi> (Duration: nine minutes)

Challenge Questions

Freemium Marketing Strategies: Would a freemium marketing strategy help you achieve your business objectives and if so, how would you implement it? What would you offer for free and what could you charge for? How would you track success?

[i] JLM de la Iglesia, JEL Gayo. “Doing business by selling free services.” Web 2.0: The Business Model, 2008. Springer. And Tom Hayes. “Jump Point: How Network Culture is Revolutionizing Business.” 2008. Page 195. As quoted in Wikipedia. Accessed November 4, 2012. http://en.wikipedia.org/wiki/Freemium#cite_note-0.

[ii] “Freemium: The First Business Model of the 21st Century.” YouTube. Uploaded by BNETvideo on July 22, 2009. Accessed November 4, 2012. http://goo.gl/ppKHi or http://www.youtube.com/watch?v=ZOKcedfE_nM.


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