B3 Mobile Trial Marketing

Part of a series of Top 10 Closing the Sale Mobile Marketing Strategies


Mobile Trial Marketing Offers: Another effective marketing strategy for certain product or service categories is Mobile Trial Marketing. This involves strategies such as offering a free limited time trial. Once the trial period is over, customers can then decide whether or not to make a purchase.
Mobile trial marketing has several advantages. When people agree to a free trial, they are actually making an investment even though they are not paying money. They are making an investment of time. The more time invested, the more value derived during the trial and the better your support – the more likely a purchase will be made.
Challenge Question

Trial Marketing Strategies: Does a trial marketing strategy make sense for your organization, and if so, how could you implement it?

[i] “Try before you buy.” Pinballs r’ us. Accessed November 4, 2012. http://www.pinballsrus.com.au/MachinesForSale/TryBeforeYouBuyProgram/tabid/3987/language/en-AU/Default.aspx.


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